The Sunk Cost Fallacy

“Never waste good money chasing bad money.” – Warren Buffett

Detach yourself from what you know to be a losing proposition. Just because you've already invested time, money, or energy into something does not mean you should continue pouring more into it. The sunk cost bias tells you to keep going, to “make it worth it,” but the truth is, what’s gone is gone.

If something no longer serves you—whether in your work, finances, or relationships—walk away. The past investments cannot be recouped, and staying locked into a failed path only ensures more wasted resources.

Break free from well-worn ruts. Be willing to carve a new path instead of reinforcing a dead end. Your greatest opportunities lie ahead—not in clinging to what’s already lost.

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Loosen Your Grip

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Simplify to Multiply